You cannot understand typography and typefaces without knowledge and you can’t keep that knowledge for only yourself. Type design is a cultural act, not just a few lines of data in the corner of a hard disk,!!!!, Wouldn't it be interesting if there were only one typeface in the world? Designers would really have to think about the idea behind their designs instead of covering it up with fancy typefaces. One, universal typeface would really strip away all the flashy emptiness in design. And, of course, that onetypefacewould have to be Helvetica.